(Project Overview)
Breaking Through the Noise with Search-Driven Content
We helped CareCredit Care Experts podcast cut though the saturated landscape by directly addressing the health questions consumers were searching online. Guided by targeted SEO, we produced video contents where Health Experts answered common searches, and repurposed them for podcast episodes and YouTube clips. Combined with our vibrant visual identity refresh and social amplification, the podcast became a go-to resource for trusted health information.
Leveraging VAS (Visual Attention Software), our analysis provided actionable insights through heatmaps, first-glance percentages, and gaze sequence data, revealing what truly captures viewer attention.
We selected authentic voices for the podcast that balanced professional credibility with warm, approachable delivery to resonate with our audience.
With careful attention to detail, we created a podcast set featuring modern aesthetics and practical functionality.
