
(Project Overview)
Tapping into Super Powers to Reimagine Personal Finances
Forge developed a product campaign for Synchrony Bank's high-yield savings accounts. Launching in sync with the movie premier for Madam Web (a super hero that can see the future), the four-part "Future You" campaign transformed traditional savings messaging by connecting financial strategy to personal transformation. Each commercial explored a distinct life aspiration—from skill development to family financial planning—demonstrating how strategic saving can unlock individual potential.