(Project Overview)

A Brand Transformation for 40 Years of Childhood Intervention

Non-profits tend to be a labor of love. Since 1983, ICEC (Intervention Center for Early Childhood) has supported kids with physical and occupational therapy, speech pathology, early childhood development, and family support. We wanted to give their brand some love, taking on this project at no cost.
Our aim was to modernize their visual identity so that it would fully capture their warm spirit, being more inviting to families--and even more credible to donors. Our comprehensive approach included a refreshed logo, wordmark, color palette, typefaces, and website.