(Project Overview)

Creating Kia's Evergreen Digital Library

Cars are notoriously challenging to photograph, but Forge transformed Kia’s content production strategy with technical expertise and streamlined workflows. Using cutting-edge RED Raptor camera technology, we captured dynamic content across 100+ locations, delivering evergreen assets optimized for multi-channel use. This digital library powered various campaigns including the launch of Kia's Telluride and Niro EV.