In partnership with Irvine Ranch Water District, we launched Yardtopia—a dynamic sub-brand that reimagines water-wise landscaping as a creative opportunity. Aligned with Governor Newsom’s goal to reduce water consumption by 500,000 acre-feet annually by 2030, Yardtopia inspires Californians to transform traditional lawns into vibrant, joyful outdoor spaces.

We created an eye-catching brand that celebrated lawns as spaces of possibility. Centered on the tagline “Find Yourself Outside,” the brand blends vibrant visuals, engaging animations, and a playful tone to celebrate outdoor creativity. By focusing on the personal joys of reimagining landscapes, Yardtopia positions itself as a lifestyle upgrade.